Starting an Amul Franchise is one of the best business opportunities for individuals who want to invest in a reputed brand with minimal risk. As one of India’s most trusted dairy cooperatives, Amul has built a legacy based on quality, affordability, and widespread consumer trust. With its vast range of dairy and food products, Amul continues to dominate the Indian market, making it a solid choice for aspiring entrepreneurs looking for consistent returns.
What is an Amul Franchise?
An Amul franchise allows you to operate a retail outlet or ice cream scooping parlour under the Amul brand name. You sell Amul products directly to customers, earning profits through fixed margins on each category. Unlike other franchise models, Amul does not charge a royalty or share in your revenue, allowing you to keep 100% of your profit after initial investment and setup.
Types of Amul Franchise Models
Amul offers two main franchise models, catering to different business goals and investment capacities:
- Amul Preferred Outlet / Amul Kiosk / Railway Parlour
- Investment: ₹2 – ₹6 lakhs
- Space requirement: 100 to 150 sq. ft.
- Products offered: Packaged dairy items such as milk, butter, paneer, curd, cheese, beverages, and chocolates.
- Amul Ice Cream Scooping Parlour
- Investment: ₹6 – ₹10 lakhs
- Space requirement: Minimum 300 sq. ft.
- Products offered: Ice cream scoops, sundaes, floats, shakes, baked goods, and Amul-exclusive recipes.
Both models are suitable for high-footfall locations like residential complexes, commercial hubs, railway stations, or shopping malls.
Investment and Setup Details
Starting an Amul franchise is budget-friendly. Here’s how the investment typically breaks down:
- Brand deposit: ₹25,000 (non-refundable)
- Interior & renovation: ₹1 – ₹2 lakhs (depends on size and location)
- Equipment: ₹1.5 – ₹4 lakhs (refrigerators, deep freezers, scooping machines, etc.)
Amul provides complete support with branding, layout plans, and supply chain logistics to ensure you are well-equipped from day one.
Profit Margins and Income
The profit margins for Amul products are well-defined and highly competitive:
- Milk: 2.5%
- Ice Cream: 10%
- Other Dairy Products (cheese, butter, beverages, etc.): 20%
With consistent footfall and proper inventory management, an Amul outlet can earn between ₹40,000 to ₹1.5 lakhs per month, depending on its size, location, and customer engagement.
How to Apply for an Amul Franchise
Applying for an Amul franchise is simple and transparent:
- Visit Amul’s official website: www.amul.com
- Click on the “Amul Preferred Outlet” or “Franchise” tab under the Opportunities section.
- Fill out the online application form with your details, investment plan, and location preferences.
- Attach necessary documents like identity proof, address proof, photographs, and business proposal.
- Wait for the Amul regional office to contact you for further steps, including site inspection and final approval.
Alternatively, you can contact Amul’s zonal offices directly for personalized assistance and application support.
Tips for Franchise Success
- Select a strategic location with high visibility and customer flow.
- Focus on customer service to encourage repeat visits and loyalty.
- Maintain cleanliness, especially if you’re operating a scooping parlour.
- Keep up-to-date with Amul promotions and product launches to boost sales.
- Stock fast-moving items consistently to avoid missing out on peak sales.
Final Thoughts
Investing in an Amul franchise is not just a business decision, but a smart step toward long-term financial growth. With the brand’s massive reach, trusted reputation, and supportive business model, entrepreneurs can enjoy steady profits without worrying about market instability. Whether in urban or rural areas, the demand for Amul products ensures your business stays relevant and rewarding.
Looking to launch your outlet soon? Let me know if you’d like a sample business plan or profit calculator tailored to your location.
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